A cold email teardown
One cold email, written six slightly different ways and sent to fashion brands in India, Europe and the US. Here's what each small change did, and how to write your own.
What changed
Everything else stayed the same: the same offer, the same length, and the same promise of free samples.
By campaign
Positive replies for each version in each campaign. Green marks the winner in each row. Tap a letter to read that email.
The emails
Highlighted words are where this version differs from the others. first_name fields are filled in automatically.
When they reply
What leads actually asked for in their first reply, and the answer that turned the most of them into calls.
Write yours
Fill in your product and offer. The options marked as winners come from the data above. Copy the whole sequence when you're done.